In Mexico, Meta charges US$ 0.0397 (MX$ 0.7298) for each marketing message it delivers and US$ 0.0085 (MX$ 0.1565) for each utility, authentication or service message, under the rate card effective October 1, 2026. These rates apply to customers whose WhatsApp number starts with +52, wherever your business is.
Each business phone number gets 1,000 free service messages a month, so a business that only answers customers who write first pays Meta nothing until its replies pass 1,000 in a month. A marketing template costs about 4.7 times as much as a utility one in Mexico, so promotions are usually the largest line on the bill.
A template that promotes: offers, launches, invitations to come back. It can be sent any time to customers who opted in.
Inside a free entry point window, opened when the customer writes from a click-to-WhatsApp ad.
Utility
US$ 0.0085
MX$ 0.1565
A template about something the customer did or asked for, with no promotion: confirmations, updates, reminders about their order or account.
Inside a free entry point window. Inside the customer service window it is charged.
Authentication
US$ 0.0085
MX$ 0.1565
A template with a one-time code that verifies the customer's identity.
Inside a free entry point window.
Service
US$ 0.0085
MX$ 0.1565
Any reply that is not a template, sent while the customer service window is open.
The first 1,000 each month on each business phone number, and every one inside a free entry point window.
Meta's rate card effective October 1, 2026. The rate follows the country code of the customer's phone number, not where your business is.
A customer in Mexico who uses a US or Canadian number (+1) is charged the North America rate instead: US$ 0.0250 per marketing message and US$ 0.0034 per utility, authentication or service message (MX$ 0.4602 and MX$ 0.0626). Meta's October 1, 2026 update raised Mexico's marketing rate; the other Mexico rates were not part of it.
Example monthly bills
These are examples, not quotes: made-up businesses in Mexico, priced with Meta's published rates. Your bill depends on how many messages of each category Meta delivers.
A dental clinic sending appointment reminders
A dental clinic in Guadalajara with one WhatsApp number sends a reminder template the day before each of its 600 monthly appointments. Patients answer to confirm or reschedule, and the assistant's 900 replies that month stay inside the free tier.
Messages
Cost in USD
Cost in MXN
Appointment reminders600 utility messages
600 × US$ 0.0085 = US$ 5.10
600 × MX$ 0.1565 = MX$ 93.90
Replies to patients900 service messages (the first 1,000 a month are free)
No charge
No charge
Total for the month
US$ 5.10
MX$ 93.90
A reminder counts as utility only while it stays free of promotion. Meta assigns the category when it reviews the template, and a reminder that adds an offer is charged as marketing.
A clothing store sending a promotion
A clothing store in Monterrey sends one marketing template about its season sale to 2,000 customers who opted in. Many write back about sizes and stock, and the assistant sends 1,500 replies over the month.
Messages
Cost in USD
Cost in MXN
Season sale promotion2,000 marketing messages
2,000 × US$ 0.0397 = US$ 79.40
2,000 × MX$ 0.7298 = MX$ 1,459.60
Replies to customers1,500 service messages (the first 1,000 a month are free)
500 × US$ 0.0085 = US$ 4.25
500 × MX$ 0.1565 = MX$ 78.25
Total for the month
US$ 83.65
MX$ 1,537.85
Customers who had written in the last 24 hours can get the same news as a regular message inside their open window, which Meta bills as a service message instead of marketing.
A taquería that only answers incoming chats
A taquería in Mexico City sends no templates at all. Customers write to ask for the menu, opening hours and delivery areas, and the assistant sends 2,400 replies in the month from one number.
Messages
Cost in USD
Cost in MXN
Replies to customers2,400 service messages (the first 1,000 a month are free)
1,400 × US$ 0.0085 = US$ 11.90
1,400 × MX$ 0.1565 = MX$ 219.10
Total for the month
US$ 11.90
MX$ 219.10
Had those customers arrived from a click-to-WhatsApp ad on their phone, every reply in the free entry point window, up to 7 days from the first reply, would have cost nothing.
What changes the bill
Replies inside the free tier
The first 1,000 service messages each month on each business phone number are free, and a second number has its own 1,000. From the 1,001st, each reply costs US$ 0.0085 (MX$ 0.1565).
Utility inside the window is charged
Since October 1, 2026, a utility template sent while the customer service window is open costs US$ 0.0085 (MX$ 0.1565), the same as outside it. Before that date it was free.
Click-to-WhatsApp ads
A customer who writes from a click-to-WhatsApp ad on the WhatsApp app for Android or iOS opens a free entry point window when you reply within the customer service window. For up to 7 days, marketing, utility, authentication and service messages to that customer are free.
Billing in Mexican pesos
Meta has published an MXN rate card since January 1, 2026. A Messaging account is billed in the currency chosen when it was created and cannot switch later; to move to pesos, Meta's currency migration API creates a new account in MXN and moves your templates to it. An account billed in US dollars pays the USD column.
Taxes
Meta's rate card does not mention taxes. Meta's terms for the WhatsApp Business Platform say the amounts it charges may be subject to and include applicable taxes and levies, including withholding taxes, and that the business is responsible for the taxes on its transactions.
Volume tiers in Mexico
In Mexico, the list rate covers the first 1,000,000 utility messages and the first 250,000 authentication messages each month, counted across your business portfolio. The lower rates apply only to the messages past each threshold, so a small business sending a few thousand templates a month pays the list rate on all of them.
Utility
Messages per month
Per message (USD)
Per message (MXN)
Up to 1,000,000
US$ 0.0085
MX$ 0.1565
1,000,001 to 5,000,000
US$ 0.0081
MX$ 0.1487
5,000,001 to 10,000,000
US$ 0.0077
MX$ 0.1409
10,000,001 to 20,000,000
US$ 0.0072
MX$ 0.1330
20,000,001 to 40,000,000
US$ 0.0068
MX$ 0.1252
40,000,001 and up
US$ 0.0064
MX$ 0.1174
Authentication
Messages per month
Per message (USD)
Per message (MXN)
Up to 250,000
US$ 0.0085
MX$ 0.1565
250,001 to 1,000,000
US$ 0.0081
MX$ 0.1487
1,000,001 to 3,000,000
US$ 0.0077
MX$ 0.1409
3,000,001 to 5,000,000
US$ 0.0072
MX$ 0.1330
5,000,001 to 10,000,000
US$ 0.0068
MX$ 0.1252
10,000,001 and up
US$ 0.0064
MX$ 0.1174
How it works with Yapper
Your assistant on Yapper answers customers who wrote to you first, so its replies are service messages: free up to 1,000 a month on each number, then US$ 0.0085 (MX$ 0.1565) each. Templates Yapper sends for you are billed at their category's rate. An announcement you send from Yapper goes as a regular message to customers who wrote in the last 24 hours and as a marketing template, at US$ 0.0397 (MX$ 0.7298), to the rest; follow-ups and reminders after the window use the template you picked for them.
Meta bills these messages to your own payment method in Meta's Billing Hub, in your Messaging account's currency, separately from your Yapper plan. Yapper cannot see whether a payment method is on file, so add one right after connecting your number: without it, replies stop after the free 1,000 and templates are not delivered.
Under Meta's rate card effective October 1, 2026, a marketing message to a +52 number costs US$ 0.0397 (MX$ 0.7298), and a utility, authentication or service message costs US$ 0.0085 (MX$ 0.1565). Meta charges per delivered message; messages customers send you are free.
Are replies to customers free in Mexico?
The first 1,000 service messages each month on each business phone number are free. After that, each reply costs US$ 0.0085 (MX$ 0.1565). Replies inside a free entry point window, opened by a click-to-WhatsApp ad, are free too.
Can I pay Meta in Mexican pesos?
Yes. Meta has published MXN rates since January 1, 2026: MX$ 0.7298 per marketing message and MX$ 0.1565 per utility, authentication or service message. The currency is set when the Messaging account is created; Meta's currency migration API moves an existing account to a new one in pesos.
How much does a promotion to 1,000 customers cost in Mexico?
Delivering a marketing template to 1,000 customers with +52 numbers costs US$ 39.70 (MX$ 729.80). Customers inside a free entry point window cost nothing, and a message that is not delivered is not charged.
Are customers with US numbers charged differently?
Yes. Meta charges by the country code of the customer's number, so a +1 number is charged the North America rate: US$ 0.0250 per marketing message and US$ 0.0034 per utility, authentication or service message.
Do I need a payment method if I only answer customers?
Without a payment method, Meta delivers service messages only within the free tier of 1,000 per business phone number each month and stops delivering them after that. A business that may pass 1,000 replies in a month needs one in Meta's Billing Hub.
Sources
Checked . Meta's rates and rules on this page come only from Meta's public pages:
Plus applicable tax. Checkout shows the final total for your billing address before payment.Tax included. Checkout shows the final total for your billing address before payment.